Nathan's Digital Economy News

 Hey guys, Ethical concerns and social challenges go hand in hand when it comes to big data. This week I will be discussing these challenges. Ethical Staff Cutbacks Concerns have been raised over the reduction in ethical staff within technology companies. Global companies such as Microsoft, Amazon, Google and Twitter have been seen to have taken part of this trend recently Financial Times . This has raised vital concerns about the safety of new technology which is being adapted by customers world-wide. With the reduction of ethical staff, it is perceived that there is a reduction the companies regard for ethics. Big Data Security There is a variety of inputs that are involved with the collection of information for big data. With the huge amount of confidential information that is gathered from individuals it is vital that the information is securely stored. This is a responsibility of the data companies and is governed by data protection laws. For instance with Data Prote...

  Hey guys, This week I signed up to Trailhead! This is an online learning resource in conjunction with the Salesforce learning database. It has a huge variety of different courses and learning modules for upskilling as an individual. Marketing AI: A Quick Look The first course I completed was Marketing AI: A Quick Look. This was an interesting short snapshot of the use of marketing AI in the world today. The course was broken down into two different learning areas. Firstly, I learned the core tenants of Salesforce Marketing AI. The uses of this technology include content creation, scaling AI, CRM data trusted content and controversial interface with technology. I found the volume of uses that Marketing AI has been exciting and interesting to learn about! It was intriguing to understand the capabilities it has for creating campaigns, content and plans quickly and efficiently. Marketing Strategy with Account Engagement: Quick Look This was module surrounded what a mark...

  Hey guys, This week we will be discussing three companies who use enterprise applications to support their business strategy and model. Google First off let’s discuss Google. As described on the About Google section of their website the company’s business revolves around advertising. The company’s primary source of income is earned by selling advertisement space to businesses. The company’s strategy can be descried as having intensive growth and innovation. As Panmore.com states their primary strategy can be described as market penetration alongside their secondary strategy which includes product development. Google has collaborated with Systems Applications and Products (SAP) for their Google Workspace application. It allows users to edit and comment on documents directly. (SAP) allows them to do this without the confusion, of having to submit the files in and out to adjust them. It promotes efficiency as the user no longer needs to collect files and download them to be ...

Hey guys, When you think of information systems what do you think of? Information systems can be described as a connected set of components that retrieve, process, store and distribute information. This information can then be used to support decision making in organisations.  Today we are going to explore why companies can often struggle when implementing information systems. Poor Preparation Preparation is needed amongst the employees and project teams in an organisation. The attitude of teams and employees within an organisation, can have a direct impact on the success or failure of information systems implementation. Employees who will be involved with the new system should be outlined the changes and benefits of the new systems prior to implementation. This engages and prepares employees for the new changes that are about to occur. Lack of support from Vendor Providing the new Information System The vendor of the new Information system needs to provide adequate s...