Search Engine Optimization

 This week we will be discussing tips to boost the SEO for your business!

Improving website speed

Having quick and easily accessible websites has a great impact on SEO for businesses. If your website is slow it can result in higher bounce rates from viewers.

 

Google Business Profile

This is an easy platform to set up. It allows business to rank rapidly on local keyword searches. Normally when a customer is researching businesses they aim for local ones. The google ranking feature can have great SEO results for local businesses. Check out this clip to follow a detailed tutorial to get started!

 

Table of Contents

This website feature can be extremely helpful and useful for business website optimization. Potential customers can easily scroll between the content of the site without having to search throughout the full website. This can boost the customer experience in a positive way and encourage SEO results.

 

Publishing Authoritative content

Having quality content is one of the most important ways to drive SEO for your websites business. Present your business as the authority figure for the business sector that you are involved with. Having specific keywords is important to think about. Phrases or keywords that searchers may use could be a great idea too!

 

Regularly updating content

Relevancy is important for a business when thinking about SEO. Regularly auding website content will ensure your website keeps up to date with relevant and fresh information. Always be on the look for new and exciting pieces of content to be adding to your website. A general tip for doing so is once a week. Check out this clip to find out more!

Broken Links

Ensuring broken links are fixed to get the ranking benefit form Google to boost your business’s SEO. If there is a link that is old and considered a broken link, google mightn’t even count it. This will mean there will be an extremely low visiting rank on this website. Check out this great video to find out more about fixing broken links.

Optimise website for mobile devices

Having your website more mobile responsive ensures an accessible and smooth experience.  Google Lighthouse testing tool is useful for checking the mobile friendliness of a website. Businesses will need an organised and coherent URL for both mobile and computers to navigate. This can be done using strong web development practices.

Email newsletters

Organically building your subscriber list is essential for this practice to work effectively. Many newcomers to SEO will group buy email addresses and attempt to send their promotions to them. This approach is bound for failure and will result in your carefully crafted email ending up in the spam folder. Instead focus on building content from individuals with an interest in your business. Check out this article to find out more!

External Help

Hiring a marketing agency or marketing freelancers could be a viable option a business to increase their SEO. Marketing freelancers can be found on websites like Fiverr  who are experts in their field. Businesses can book consultations with digital marketing companies to discuss the needs of their business. There are a wide range of different packages and prices available depending on the need. Vodafone currently offers free SEO advice for small businesses!

 

SSL Certificates

SSL stands for Secure Sockets Layer. If your business website is not run off the WordPress platform, you need to purchase an SSL certificate! Not only will this add and improve the security of your website, but it will also strengthen the standpoint for the business. These can be purchased from a hosting provider or a third-party certificate authority. Check out this informative video to find out more!